Your own claims go here. Issued-at and expiry are filled in for you, so leave iat and exp out of this box unless you want to pin them to an exact second.
HMAC only. Signing RS256 or ES256 would mean pasting a private key into a web page, which is not a thing this site will ask you to do.
Secret encoding19 bytes of key material. Everything is signed in your browser, so this secret never travels anywhere.